Privacy Policy

1. Who We Are

The Optimist (“we”, “our”, or “us”) is an Indian e-commerce brand selling sustainable clothing. Our registered address is Mumbai, Maharashtra, India. You can contact us at hello@theoptimist.in.

2. Information We Collect

We collect information you provide directly, including:

• Name, email address, and phone number when you create an account
• Shipping and billing addresses when you place an order
• Payment information (processed securely by Razorpay — we do not store card details)
• Order history and preferences
• Communications you send us

We also collect certain information automatically, including your IP address, browser type, and pages visited, to improve our service.

3. How We Use Your Information

• To process and fulfil your orders
• To send order confirmations and shipping updates
• To respond to customer service requests
• To send marketing communications (with your consent)
• To improve our website and product range
• To comply with legal obligations

4. Sharing Your Information

We do not sell your personal data. We share it only with trusted third parties who help us operate our business:

• Payment processors (Razorpay) to handle transactions
• Logistics partners (Delhivery, Shiprocket) to deliver orders
• Email service providers to send transactional and marketing emails
• Analytics providers (PostHog) to understand how our site is used

All partners are bound by data processing agreements.

5. Cookies

We use essential cookies to operate the website (such as for your cart and session). We also use analytics cookies to understand usage. You can disable non-essential cookies in your browser settings, though this may affect site functionality.

6. Data Retention

We retain your account data for as long as your account is active. If you delete your account, we remove your personal data within 30 days, except where we are required to retain it for legal purposes (such as accounting records, which we keep for 7 years).

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent to marketing communications at any time
• Lodge a complaint with your data protection authority

To exercise any of these rights, email us at privacy@theoptimist.in.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. The date at the top of this page shows when it was last updated.